Prepared for Siemens USA · Communications & Marketing · October 2026
Siemens runs Smart Infrastructure for North America from Peachtree Corners. Atlanta is also home to a professional tennis league where three women and three men play for one score, and every point lands as live data. We’d like to show you what Siemens could do with both.
A partnership proposal · Eight sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ Already home
Siemens runs Smart Infrastructure for North America from Peachtree Corners and builds rail propulsion in Alpharetta. A few miles away, tens of thousands of Atlantans play team tennis every week, in leagues that have been running since 1934.
Peachtree Corners, with the Electrical Products business.
138,000 square feet making propulsion for North American rail, including Atlanta’s streetcar.
The largest city tennis league in the world, founded in 1934.
USTA Atlanta runs the largest USTA League and Junior Team Tennis programs in the country.
In 2021 Siemens founded the Center of Excellence for Simulation and Digital Twin at Georgia Tech’s Aerospace Systems Design Lab, focused on optimising buildings and infrastructure. In 2027 all eight INTENNSE teams play in Atlanta, a short drive from campus.
■ Every point, live
The league’s live scoring and stats platform records every point of every Arc. In a match where a woman’s point and a man’s point move the same score, that data is the story — and it is told live, on television, every match night.
“… as we bring AI to the real world and help customers become more competitive, resilient and efficient.”
Ann Fairchild · President and CEO, Siemens USA · 30 March 2026
■ The one that’s missing
Siemens partners the way an engineering company should: its software on Luna Rossa’s America’s Cup boat and inside racing teams’ design work. Its name once headed a professional tennis event in the Netherlands. In the United States, it has no sports property of its own.
Atlanta’s ATP event was retired after 2024, so the city’s only professional tennis season is ours. No industrial or building-technology company holds a partnership in the league.
And the format is built for a technology story. Three women and three men on one team, one score and one leaderboard make a compact, televised, real-time data problem.
■ The buildings teams move into
After its Atlanta seasons, every INTENNSE team moves to a home market of its own, playing in the basketball and hockey arenas those cities already run. In time, teams will own their own buildings. Both are work Siemens does.
In 2016 Siemens upgraded the Mercedes-Benz Superdome in New Orleans under an energy savings performance contract with no upfront cost: new chillers, building automation, LED lighting and monitoring, projected to save 6.2 million kilowatt-hours a year, financed through Siemens Financial Services. That is the situation of a team moving into an arena: an existing building, made better.
■ Every level
INTENNSE is the same game at every level, so the route from a Tuesday league to a professional team is one continuous line — and Atlanta has more people on it than anywhere else.
The professional team. A drafted roster of three women and three men, on the same pay terms.
The pipeline. Players move on from INTENNSE teams to programs like Georgia Tech.
The Challenge Series. An open draw whose winners are drafted onto a team coached by a professional.
Sixty thousand league players and the country’s biggest junior team-tennis program.
The Siemens Foundation’s Careers Electric initiative, launched in February 2026, is training the skilled workforce America’s infrastructure needs. A clinic day with INTENNSE players, built around the data and the building systems behind a match, puts that work in front of the girls and boys who play.
■ The 2026 Season
Ten teams, eight weeks, forty-three Pro Arcs, every one carried live. The 2026 Season closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Record live concurrents across the final series.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ Two specifications
Put Siemens technology on screen in every match, or behind the buildings the league moves into. They are designed to work together.
One puts Siemens in front of the audience, the other inside the buildings. Together they make Siemens the technology under the whole league, from the first point of a match to the building it is played in.
■ Next step
We’d love an hour with your team — in Peachtree Corners, or on court with the players in Atlanta.
Eight teams a short drive from Siemens’ North American Smart Infrastructure headquarters.
The league’s biggest broadcast, with Siemens data on screen.
Every home market, and every arena the league moves into.
Every point, live.
